27 Aug 2026, Thu

Privacy Policy

Privacy Policy for Velo Magazine

Welcome to Velo Magazine! We’re dedicated to bringing you the best in bike reviews, categories, insights into commuting & urban cycling, e-bikes, and essential gear & kit. Your privacy is paramount to us, and this policy outlines how Velo Magazine collects, uses, maintains, and discloses information gathered from users (each, a “User”) of the https://velomagazine.co.uk website (“Site”). This privacy policy applies to the Site and all products and services offered by Velo Magazine.

1. What Personal Information We Collect

Velo Magazine may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, subscribe to the newsletter, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. The types of personal data we may collect include:

  • Identity Data: This may include your name, username, or similar identifier if you choose to provide it.
  • Contact Data: Your email address, postal address, and telephone numbers.
  • Technical Data: Internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Site.
  • Usage Data: Information about how you use our website, products, and services, such as pages viewed, articles read (e.g., bike reviews, e-bike guides), and interaction patterns.
  • Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us.

2. Non-Personal Identification Information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users’ means of connection to our Site, such as the operating system and the Internet service providers utilized, and other similar information. This helps us understand how our cycling content is consumed and allows us to improve the user experience.

3. How We Collect Your Data

We use different methods to collect data from and about you, including through:

  • Direct Interactions: You may give us your Identity and Contact Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:
    • Subscribe to our newsletter for the latest bike reviews and cycling tips;
    • Create an account on our Site;
    • Request marketing to be sent to you;
    • Provide us with feedback or contact us.
  • Automated Technologies or Interactions: As you interact with our Site, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. Please see our “Cookies” section below for more details.
  • Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties and public sources, such as analytics providers like Google.

4. How We Use the Collected Information

Velo Magazine collects and uses Users’ personal information for the following purposes:

  • To improve customer service: Your information helps us to more effectively respond to your customer service requests and support needs.
  • To personalize user experience: We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site, helping us to tailor our content, such as bike reviews and gear guides, to your interests.
  • To improve our Site: We continually strive to improve our website offerings based on the information and feedback we receive from you.
  • To process transactions: If applicable, we may use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.
  • To send periodic emails: We may use the email address to send User information and updates pertaining to their order, if applicable. It may also be used to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, cycling tips, and exclusive bike reviews.
  • To administer a contest, promotion, survey, or other Site feature.

5. Legal Basis for Processing (GDPR)

For individuals in the European Economic Area (EEA) and the UK, we process your personal data under the following legal bases:

  • Consent: Where you have given explicit consent for us to process your data for a specific purpose (e.g., subscribing to our newsletter). You have the right to withdraw consent at any time.
  • Contractual Necessity: Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into such a contract (e.g., providing a service you have requested).
  • Legitimate Interests: Where processing is necessary for our legitimate interests or those of a third party, and your interests and fundamental rights do not override those interests. This includes improving our Site, providing relevant content (like bike reviews), and ensuring the security of our services.
  • Legal Obligation: Where processing is necessary for compliance with a legal obligation to which we are subject.

6. How We Protect Your Information

We adopt appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information, username, password, transaction information, and data stored on our Site. Our Site is secured with SSL technology to protect your data during transmission.

7. Sharing Your Personal Information

We do not sell, trade, or rent Users’ personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates, and advertisers for the purposes outlined above. We may use third-party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

8. Third-Party Websites

Users may find advertising or other content on our Site that links to the sites and services of our partners, suppliers, advertisers, sponsors, licensors, and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies. When you click on a link to an external website, for example, a manufacturer’s page for a bike we reviewed, you are leaving Velo Magazine.

9. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.

10. Your Data Protection Rights

Depending on your location, you may have specific rights regarding your personal data. We are committed to upholding these rights.

For GDPR (EU/UK Residents):

If you are a resident of the European Economic Area (EEA) or the UK, you have the following rights:

  • The right to access: You have the right to request copies of your personal data.
  • The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
  • The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
  • The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
  • The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
  • The right to withdraw consent: You have the right to withdraw your consent at any time where we are relying on consent to process your personal data.

If you make a request, we have one month to respond to you. To exercise any of these rights, please contact us at admin@velomagazine.co.uk.

For CCPA (California Residents):

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information:

  • Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and sell.
  • Right to Delete: You have the right to request the deletion of your personal information, subject to certain exceptions.
  • Right to Opt-Out of Sale: You have the right to opt-out of the sale of your personal information. Velo Magazine does not sell personal information.
  • Right to Non-Discrimination: You have the right not to be discriminated against for exercising any of your CCPA rights.

To exercise any of these rights, please contact us at admin@velomagazine.co.uk. We will verify your request using the information associated with your account, including your email address. Government identification may be required.

11. Cookies

Our Site uses “cookies” to enhance User experience. Your web browser places cookies on your hard drive for record-keeping purposes and sometimes to track information about them. Cookies are small data files that are placed on your device when you visit a website. They allow the website to remember your actions and preferences over a period of time. We use cookies to understand how our audience engages with bike reviews, gear guides, and other content, helping us to improve the user experience.

You may choose to set your web browser to refuse cookies or to alert you when cookies are being sent. However, please note that some parts of the Site may not function properly without the aid of cookies.

12. Children’s Online Privacy Protection Act

Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our Site from those we actually know are under 13, and no part of our website is structured to attract anyone under 13. Velo Magazine is not intended for children under the age of 13, and we do not knowingly collect data from children under 13.

13. Changes to This Privacy Policy

Velo Magazine has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

14. Your Acceptance of These Terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

15. Contacting Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Velo Magazine
https://velomagazine.co.uk
admin@velomagazine.co.uk

This document was last updated on 27 May 2024.